Improving business awareness

As a newly established organisation, we need to raise awareness of both our institution and its offer to a wide range of audiences – smaller businesses, Government, the financial industry and potential partners. Achieving greater recognition of our brand and purpose enables us to attract more delivery partners and gives us greater access to channels to smaller businesses, helping us to achieve our objectives more effectively. In our first year, we have concentrated much of our resources on building relationships with the major news outlets. Our work has been covered by television, radio as well as national, finance, business trade and local press, both online and in print.

In addition, we have also held a series of our own successful events across the country – with more planned for this year – to help smaller businesses understand their finance options, and are building our presence and content on both Linkedin and Twitter.

A key tool to help us achieve our objective of raising awareness of finance options amongst smaller businesses is the Business Finance Guide, which we published jointly with the ICAEW in June 2014.